Fashion Bug 70th Birthday Sweepstakes

In celebration of their 70th birthday, Fashion Bug decided to throw a party and give customers the presents: a 2010 Volkswagen Beetle, a trip to Florida, and $7,000 worth of Fashion Bug gift cards. And they came to Stoner Bunting to put the program together and make the online and in-store promotional materials look great.

The Beetle is as much about fashion as it is transportation, so we combined the two in an unexpected way, making the car the Ultimate Accessory for fall. A total of 230,000 entries were received online and in stores, helping Fashion Bug add over 94,000 names to their mailing list and email database.

Stainmaster Carpet 2010 Great Fall Fix-Up Promotion

The Great Recession and continued slowdown of the housing market means homeowners are staying put and sprucing up their current home rather than investing in a new one. Stainmaster carpet, in conjunction with HGTV, is capitalizing on this trend with its second annual Great Fall Fix-Up Promotion.

Feeling that the 2010 promotional materials needed to be more exciting and effective than the ones produced in-house for the first Great Fall Fix-Up in 2009, Stainmaster brought the assignment to Stoner Bunting. We created the complete package of dealer communications, point of sale materials and consumer marketing elements for the promotion, which offered a consumer discount on carpet purchases as well as an online room makeover giveaway.

The entire promotional package included print and online elements to sell the program in to dealers as well as in-store and online consumer materials. The dealer communication materials exceeded Stainmaster’s goals with 993 dealers representing 1555 individual storefronts registered. The consumer portion of the program is in stores now.

Willow Valley Website & Rebranding

The transformation of the Willow Valley Resort and Conference Center to two separate hotels: the Doubletree Resort at Willow Valley and Willow Valley Inn & Suites provided an extraordinary opportunity to update the entire brand.

Stoner Bunting revitalized the logo for the third-generation family-owned business and launched the new hotel through traditional media outlets. We also created two new websites, which serve as the hub for all aspects of the business, and continue to help Willow Valley fill rooms with traditional and online campaigns.